Pricing.

The setup fee. A thousand dollars doesn't cover building a site from scratch, and it's priced that way because you're committing to a year. That's the whole trade, and it's worth two thousand dollars to you.

If you'd rather not commit, the setup is $3,000 and you're month to month from the first day. Same site, same service, same everything. Most people take the year.

And if you start with the year and leave early, you just pay the difference between the two setup prices. There's no penalty and no remaining balance to settle. You end up paying the month-to-month rate you could have picked at the start, which is the only fair way I know to do it.

If it's words and pictures, it's included. A new page, a new service, new photos, updated hours, seasonal changes. Just email me and it gets handled. I'm not going to nickel and dime you for the small stuff.

If it's something the site has to do, that's its own project. Online booking, a customer login, taking payments. I'll give you a plain price before I start, so you always know what you're paying before anything happens.

Most changes are done in a couple of days. Something bigger like a new page, give me a week.

Just send me an email when you need something changed. Keeps everything documented so nothing falls through the cracks.

I focus on service-based businesses with brochure-style sites. If you need a full online store with inventory, shopping carts, and payment processing, that's a different kind of project. Reach out and we can talk about whether it's a fit.

The biggest thing I'll need is information about your business: what you do, who your customers are, what makes you different. Most of that happens in one 30-minute call. After that, I handle the heavy lifting. Send over your logo files and a few photos if you have them. If writing the content is the thing standing in your way, I'll write it for you as an add-on.

We do two rounds of feedback during the build process. First round is for the overall direction. If it's way off, we adjust. Second round is for the details. Your site has to feel like your business. If something isn't landing by the second round, we figure it out together.

Fair question, and I'd rather answer it straight than pretend I'm some giant company. A few things protect you no matter what:

• You own your domain. Always. I never hold it hostage.
• Your site is built on clean, standard code any competent developer can pick up. You're not locked into some proprietary system only I understand.
• Your logins and files are documented, so nothing lives only in my head.

If I'm ever out of the picture, you're not stranded. You own your site and you can hand it to anyone.